Fifer Communications

Email Marketing

We Turn Inboxes Into Revenue Engines

Strategic email marketing that nurtures relationships and drives conversions.

Email isn’t dead—it’s the highest-ROI marketing channel. For every $1 spent, email returns $36. At Fifer Communications, we craft email strategies that cut through inbox clutter, build genuine relationships, and turn subscribers into loyal customers.

Email: The Channel You Own

Social algorithms change. Ad costs rise. But your email list? That’s yours. Email marketing provides direct access to people who’ve invited you into their inbox—the most valuable real estate in digital marketing. The key is making every email count.

Our Email Marketing

Email Strategy Development

Comprehensive strategy including list segmentation, campaign calendar, automation workflows, and KPI framework.

List Building & Management

Grow your subscriber base with opt-in strategies, lead magnets, and ethical list building practices.

Email Design & Development

Beautiful, responsive email templates that look perfect on every device and email client.

Copywriting

Compelling subject lines, engaging body copy, and persuasive CTAs that drive clicks and conversions.

Marketing Automation

Sophisticated workflows that nurture leads, onboard customers, recover abandoned carts, and re-engage inactive subscribers.

Campaign Management

End-to-end management of email campaigns from strategy to deployment to analysis.

A/B Testing

Systematic testing of subject lines, content, send times, and CTAs to optimize performance.

Deliverability Optimization

Ensure emails land in inboxes, not spam folders. Technical setup, authentication, and sender reputation management.

Analytics & Reporting

Comprehensive tracking of opens, clicks, conversions, and revenue attribution. Actionable insights for continuous improvement.

Types of Emails We Create

Promotional Campaigns

Nurture Sequences

Transactional Emails

Retention Campaigns

Newsletters

Email Platforms We Master

How We Orchestrate Email Success

Audit & Strategy

Review current email performance, list health, and opportunities. Develop a comprehensive strategy.

List Segmentation

Organize subscribers into targeted segments based on behavior, demographics, and engagement.

Content Planning

Create campaign calendar aligned with business goals, product launches, and seasonal opportunities.

Design & Development

Build branded, responsive email templates optimized for all devices and email clients.

Automation Setup

Implement automated workflows that nurture subscribers based on their actions and lifecycle stage.

Campaign Execution

Write compelling copy, design engaging emails, and deploy campaigns at optimal times.

Testing & Optimization

A/B test everything. Analyze results and continuously refine for better performance.

Reporting & Insights

Regular reporting on key metrics with strategic recommendations for improvement.

Email Marketing That Delivers

Full-Service Expertise

Strategy, design, copywriting, technical setup, and analytics—all under one roof.

Deliverability Focus

We obsess over getting your emails into inboxes with proper authentication, list hygiene, and sender reputation management.

Conversion-Driven

Every email is designed with a specific goal: clicks, purchases, signups, or engagement.

Compliance Expert

CASL (Canada), CAN-SPAM, GDPR—we ensure your emails comply with all regulations.

Data-Driven Optimization

We test, measure, and refine constantly. Your campaigns get better every month.

Platform Agnostic

We work with your existing ESP or help you choose the right one for your needs.

Email Campaigns That Convert

average open rate for B2B newsletter (industry average: 21%)
0 %
in revenue from single promotional campaign
$ 0 K
click-through rate for e-commerce campaigns (industry average: 2.3%)
%
cart recovery rate with abandoned cart automation
0 %
ROI on email marketing spend
%

Email Best Practices We Follow

Email Marketing FAQs

Depends on your audience and content. We typically recommend 1-4x per month for most businesses, with additional automated emails.

Through opt-in forms, lead magnets, content upgrades, landing pages, and ethical list-building strategies. No purchased lists.

Industry averages range from 15-25%. We typically achieve 30-50%+ through strategic segmentation and compelling content.

Yes! Professional copywriting is included in all our packages.

Absolutely. We’re platform-agnostic and work with all major email service providers.

Ready to Make Email Your #1 Revenue Channel?

Stop sending generic blasts to your entire list. Let’s create email campaigns that subscribers actually want to open.

We Only Take 5 New Clients Per Month

Let’s See If We’re a Fit.